Pricing Your Book

Weeeeell, I’ve never heard of this author, but the book’s only 99p, might as well give it a go.

Weeeeell, I’ve never heard of this author, the book’s only 99p, if it’s so cheap, can it be any good?

How to price your eBook is an absolute nightmare. I ask people, I use other similar books as yardsticks and I spend hours cruising Amazon. But still it’s a stab in the dark. I hummed and hawed for ages before deciding on $3.99 which equates to £2.63 on this side of the pond. My reasoning was this: If I don’t value my book, why should anyone else. That’s not to say I don’t give it away too, I firmly believe that limited free promotions are a hugely valuable tool…but must not be overused.

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